In our progression toward the mobility of tomorrow, it is essential that we keep finding new ways of sustaining our traditional values, while still dealing with the challenges that this ever-changing world presents to us. And what would be a better way to assess ourselves, than through good friends? This is why we share our thoughts, motivations and goals with very special personalities, who have achieved international fame or exceptional achievements in their fields.
Our brand ambassadors are Olympic champions, extreme athletes, social media stars, and institutions. They are thought leaders, free spirits, legends, and idols. Real characters that inspire others with their achievements. Always daring to look forward, and never dwelling on past successes. They know how important it is to be able to rely on strong partners. Their mental strength motivates us to blaze new trails.